ProfilEd for business schools

Make the case recommendation survive the follow-up.

Business school programmes use ProfilEd so learners recommend a case, defend the trade-off, and leave a record faculty can review.

Built for: Business school programme leaders, Case faculty

Evidence links

Claim boundaries

  • ProfilEd helps business school programmes add case decision practice, follow-up explanation, and a reviewable record. Faculty still grade. The product does not certify competence or satisfy AACSB assurance of learning by itself.
  • Business school programmes can attach AI Case Lab, Story Quests, and Socratic AI Interviews to a case course outcome.
  • ProfilEd records recommendations, trade-offs, and follow-up answers for faculty review.
  • The record is practice evidence, not certified competence or recruiter-auditable proof.

Common questions

How is this different from the Higher Education page?

Higher Education covers programme and course capability across the institution. This page is the case-led business school workflow: recommend, defend, revise.

Does ProfilEd replace the case method?

No. The case packet and the classroom discussion stay with faculty. ProfilEd adds repeated decision practice and a record of the attempt.

Is AI Case Lab the same as Story Quests?

No. AI Case Lab is the institutional case-lab workflow. Story Quests is narrative decision practice under constraint.

Does a case attempt prove competence?

No. It is evidence that the learner practised. Faculty still grade, coach, and decide what the attempt means.

What should a first pilot include?

One case course, one reviewer, one practice mode, and a written rule that the record is not a hiring score.

Will this satisfy AACSB assurance of learning?

No. AACSB standards remain the school's responsibility. This page uses those standards only as category context for judgement and continuous improvement.

The moment

A polished case write-up is not the same as defending the recommendation.

In a case class the work is to take a position under incomplete information, name the trade-off, and hold it when a peer or instructor asks why. AI Case Lab turns a business case into that live decision. Story Quests rehearse a constrained professional choice. Socratic AI Interviews ask the learner to explain the claim again.

Higher Education covers the broader institutional fit. This page is for case-led business school programmes. The record is practice evidence. It is not certified competence.

What changes

Keep the case. Change what the learner must do with it.

A first pilot is one case, one reviewer, and a rule for what the record is allowed to mean.

  • The case still teaches the situation

    Readings, lectures, and the case packet stay in the course you already run.

  • The learner must choose and explain

    AI Case Lab, Story Quests, and interviews require a recommendation, a trade-off, and a follow-up answer.

System fit

Connect the case outcome to practice and review.

  • Name the case moment

    Pick the recommendation that currently arrives too polished and too late.

  • Attach practice

    Open AI Case Lab or a Story Quest from the capability the case is meant to develop.

  • Set the review rule

    Decide who sees the record and that it is not a hiring score.

  • Inspect one cohort

    Read the attempts. Keep, change, or stop before expanding.

  • Programme intent

    The case course outcome, the decision the learner should be able to make, and who reviews attempts.

  • Curriculum Graph

    A visible map of the capability, what must come first, and which practice mode opens next.

  • Practice

    AI Case Lab for the live case, Story Quests for a constrained choice, interviews for the explanation.

  • Review

    Attempts, explanations, and revisions stay available. Faculty still grade and decide.

Capabilities used

The case loop uses shipped practice modes.

  • AI Case Lab

    Turn a business case into a live decision with challenge and revision.

  • Story Quests

    Choose under constraint and leave a story report.

  • Socratic AI Interviews

    State the recommendation, then handle the follow-up question.

  • Curriculum Graph

    Keep the case attached to the capability it is supposed to develop.

What it leaves

Faculty review attempts. They still assign meaning.

  • Recommendation

    The position the learner took when the case required a decision.

  • Trade-off

    The constraints and alternatives named in the attempt.

  • Follow-up

    How the explanation changed when the next question arrived.

  • Practice evidence. People still decide what it means.

    ProfilEd records case attempts, explanations, and revisions. It does not certify competence, replace faculty grading, or treat the record as recruiter-auditable proof.

A focused start

Run one case course before you scale a school-wide lab.

  • Select

    Choose one case course or module with a decision the cohort already struggles to defend.

  • Define

    Agree the capability, the practice mode, the reviewer, and the evidence rule.

  • Run

    Give learners repeated attempts. Faculty inspect the record, not only the final memo.

  • Decide

    Use participation, evidence quality, and reviewer effort to keep, change, or stop.

Continue

See the product, the wider sector, and the method.

  • AI Case Lab

    The live case decision environment behind this industry page.

  • Higher Education

    How practice and evidence sit in a broader institutional workflow.

  • ProfilEd methodology

    Practice, challenge, revision, and human review.

Questions

Short answers before a pilot.

Next step

Bring the case learners currently finish too late to defend.

Plan a focused pilot